Investment Proposal

Why This Website Investment Matters

A complete business case for upgrading SEAPA's online presence—with ROI calculations, competitive analysis, and clear next steps.

The Current State

An honest assessment of seapa.com.au today.

4.3
Overall Score
Out of 10

Based on comprehensive audit of design, mobile experience, page speed, content, trust signals, conversion optimization, and SEO.

Key Issues Identified

  • Dated 2010s design with slider-heavy approach
  • Poor mobile experience (3/10) - difficult navigation
  • Buried competitive advantages
  • Weak conversion paths and unclear CTAs
  • No clear differentiation from competitors
Current Site Screenshot

Current seapa.com.au homepage

Before & After

Score comparison across key metrics.

Metric
Current
New Site
Design Quality
4/10
9/10
Mobile Experience
3/10
9/10
Page Speed
4/10
9/10
Conversion Optimization
4/10
9/10
Trust Signals
5/10
9/10
SEO Fundamentals
5/10
9/10
Overall
4.3/10
9.0/10

Why Design Matters

Research-backed evidence for website investment.

75%

of users judge company credibility based on website design

Source: Stanford

5x

more likely for mobile users to leave if site isn't optimized

Source: Google

7%

conversion loss for every 1 second page load delay

Source: Akamai

Competitive Analysis

Where SEAPA stands against competitors.

SEAPA Current4.3/10
Hexcyl Systems7.5/10
This Spec Site9/10

Hexcyl is smaller (18 years vs. 26, Australia-only vs. 4 continents) but their website makes them look like the industry leader.

Return on Investment

Even conservative estimates show strong returns.

$12,000
Annual Profit Increase
1-2 years
Payback Period
300%
5-Year ROI
2
Additional Deals/Year

Calculation Breakdown

Average deal value:$15,000 AUD
Profit margin:40%
Profit per deal:$6,000 AUD
Additional deals/year:2

Pricing Options

Family discount applied: $10K-$15K savings vs. standard pricing.

Essential

$10,000
AUD + GST

Core website refresh

  • Homepage redesign
  • 5 core product pages
  • Mobile optimization
  • Basic contact form
  • 1 month support
  • Full page library
  • Case studies structure
  • Product comparison tools
  • Resource library
Recommended

Complete

$15,000
AUD + GST

Full website solution

  • Full 10-page site
  • Case studies structure
  • Product comparison tools
  • Resource library
  • Regional rep profiles
  • 3 months support

Premium + Ongoing

$20,000
AUD + GST + $1,500/month

Full solution with ongoing improvements

  • Everything in Complete
  • Product configurator
  • SEO optimization
  • Monthly content creation
  • Ongoing improvements
  • Priority support

Standard pricing range: $25,000-$35,000 AUD

About Fuel My Social

We're a digital agency specializing in high-conversion websites for businesses that need to prove ROI. We understand that every dollar invested needs to deliver returns.

This spec site was built to demonstrate what's possible—and to give you everything you need to make your case internally.

View Our Work

Contact

Name
Joel Spear

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Get the pitch as a PDF